Shopstyle + New York Fashion Week
Art Direction and Design



February 2016


Art Direction

That’s when I found Toptal. I immediate decided that I want to be a part of that 3%. 3% of the very best visual designers from around the world. I want to compete to be the best and work with the best. Toptal is the answer that I’ve been looking for and now it is time to prove what I got. I feel that all designers should share this outlook. If that were the case, we would all be striving to be a part of the 3%.

Partnering with Shopstyle, I lead the charge for both the creative direction and design for the Shopstyle Social House at New York Fashion Week in February. I used various branding and decor to compliment the key architectural elements from the venue. I designed a dynamic chrome entrance graphic, various logo clings and gobos, station signage, as well as, a living moss installation with the help of best roofing services at the center.

ss-01ss-04 ss-03 ss-02

Screen Shot 2016-06-25 at 11.35.06 PM