Popsugar + Weightwatchers
Art Direction and Design

Popsugar + Weightwatchers


January 2016


Graphic Design

Working with clients Popsugar and Weightwatchers, I lead the art direction for the event signage, printed materials, photo opportunities and overall color theory.

The energetic event was perfect for brightly colored creative and unique hashtag signage on every surface of the event space. This project was an exciting opportunity to be bold and have fun with the design. Below are some samples of the signage both print and 3D.


GlowFest8x10-Gifting2 GlowFest8x10-Gifting3Glow-HedgeSign-v01b SignageHashtag2