Shopstyle Collective
Art Direction and Design

Shopstyle Collective


May 2016


Graphic Design

At this years Create & Cultivate event in Los Angeles, I had the opportunity to design the overall look and feel for the Shopstyle Collective presence. Create & Cultivate is a creative one-day conference focused on female entrepreneurship and empowerment happening in Los Angeles. Following the aesthetic of the conference, soft watercolor textures were used to soften and compliment the bold text blocks used in our signage. I designed a series of quote installation for the bar and the hanging floral sign at website.

Last year at SXSW I had the privileged of designing a series of elements for Shopstyle’s event. Pulling inspiration from the city of Austin, natural tones and clean lines came together to create informational signage, name cards, order cards and menus.