Shopstyle Collective
Art Direction and Design
client

Shopstyle Collective

date

May 2016

category

Graphic Design

At this years Create & Cultivate event in Los Angeles, I had the opportunity to design the overall look and feel for the Shopstyle Collective presence. Create & Cultivate is a creative one-day conference focused on female entrepreneurship and empowerment happening in Los Angeles. Following the aesthetic of the conference, soft watercolor textures were used to soften and compliment the bold text blocks used in our signage. I designed a series of quote installation for the bar and the hanging floral sign.

 

 

ShopstyleCollective01C&C-11x14-2016-v43
C&C-11x14-2016-v44

ShopstyleCollective02